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AI and Energy Consumption
Artificial Intelligence, Intellectual Property Applified Marketing Group Artificial Intelligence, Intellectual Property Applified Marketing Group

AI and Energy Consumption

Construction scaffolding represents an expensive paradox: temporary metal frameworks that consume materials and labor, only to be dismantled once the permanent building stands complete. Today's large language models present a strikingly similar contradiction—computationally profligate systems whose greatest value may lie in designing their own elegant replacements.

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Protecting the Data Advantage: Why Trade Secrets Programs Are Essential for Data-Driven Technology Companies

Protecting the Data Advantage: Why Trade Secrets Programs Are Essential for Data-Driven Technology Companies

Data-driven technology companies face a critical risk shift as they mature—from proving market value to protecting their innovations from competitors—making trade secrets programs essential for safeguarding the proprietary data sources, AI methodologies, and analytical processes that drive their competitive advantage in the $14.4 billion data monetization market.

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IAM Strategy 300, Again
News Applified Marketing Group News Applified Marketing Group

IAM Strategy 300, Again

Congratulations to Ben on this remarkable achievement! His dedication and vision inspire our team and clients alike, and we are excited to see the continued impact of his work in the world of IP strategy.

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Why Trade Secrets May Be The Most Important Form Of IP For AI Innovation

Why Trade Secrets May Be The Most Important Form Of IP For AI Innovation

AI innovations are often best protected as trade secrets, since their most valuable components—like proprietary algorithms and data—are hidden from users and competitors, offering long-lasting protection without public disclosure. While patents still play a role, the confidential nature and rapid evolution of AI make trade secret protection a more strategic choice for many technology companies.

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