Applified Marketing Group 10/23/25 Applified Marketing Group 10/23/25

AI and Energy Consumption

Construction scaffolding represents an expensive paradox: temporary metal frameworks that consume materials and labor, only to be dismantled once the permanent building stands complete. Today's large language models present a strikingly similar contradiction—computationally profligate systems whose greatest value may lie in designing their own elegant replacements.

Applified Marketing Group 10/15/25 Applified Marketing Group 10/15/25

A Measured Approach to Generative AI Tools For Intellectual Property Protection and Management

While there is no doubt that generative AI will change the manner in which almost all aspects of the law are practiced, reports of the death of jobs in the patent industry due to AI tools are greatly exaggerated.

Ben Esplin 8/21/25 Ben Esplin 8/21/25

Protecting the Data Advantage: Why Trade Secrets Programs Are Essential for Data-Driven Technology Companies

Data-driven technology companies face a critical risk shift as they mature—from proving market value to protecting their innovations from competitors—making trade secrets programs essential for safeguarding the proprietary data sources, AI methodologies, and analytical processes that drive their competitive advantage in the $14.4 billion data monetization market.

Applified Marketing Group 8/6/25 Applified Marketing Group 8/6/25

Navigating Intellectual Property Protection in the Evolving AI Landscape

The complex and fast-moving nature of AI development creates challenges for IP protection, particularly if legal advisors lack a solid understanding of the underlying technology.

Ben Esplin 5/14/25 Ben Esplin 5/14/25

Protecting Innovation With Trade Secrets And Patents, Simultaneously

Innovators don’t have to choose between patents and trade secrets—they can use both strategically to maximize protection. By carefully managing disclosure and timing, businesses can preserve trade secret value while keeping the door open to patent protection.

Ben Esplin 5/7/25 Ben Esplin 5/7/25

Why Trade Secrets May Be The Most Important Form Of IP For AI Innovation

AI innovations are often best protected as trade secrets, since their most valuable components—like proprietary algorithms and data—are hidden from users and competitors, offering long-lasting protection without public disclosure. While patents still play a role, the confidential nature and rapid evolution of AI make trade secret protection a more strategic choice for many technology companies.

Ben Esplin 4/24/25 Ben Esplin 4/24/25

TRADE SECRETS – Some Basic Considerations and Strategy

Recent high-profile trade secret cases show how seriously courts are taking protection of proprietary information. While the legal requirements are simple—identify secrets and take reasonable measures to protect them—companies must carefully balance security with day-to-day operations to safeguard their competitive edge.